Showing posts with label survey. Show all posts
Showing posts with label survey. Show all posts

Saturday, November 27, 2010

Save Christmas music in December, said the shoppers survey

18 November 2010 update at 11: 42 GMT Christmas shopping Christmas shoppers may suffer from mood during the festive season with 73% of buyers want the calendar to achieve before December the feast of music played in stores, according to a survey.

Over 2,000 people in October poll revealed that 61% of buyers who have heard Christmas tunes were not invited to begin to buy gifts.

Startup music, white Bing Crosby Christmas is the most popular melody.

The mood Media Corporation, which provides entertainment store and commissioned the survey, said that a good atmosphere is indispensable to keep customers in a store.

Internet purchases

The poll conducted towards the end of October, interviewed various age groups on their attitudes.Il found that, among those 18 to 44, 74% enjoy hearing music stores - but not necessarily Christmas favorites.

"The message is clear to retailers are looking for ways to keep plus.Au instead of using festive airs simply because of holiday shopping are about to begin, store buyers they can adapt their music store and the tastes of their demographic specific customer" says Vanessa Walmsley, the Media Corporation moods.

"If customers really love the track has played in the stores, they will stay longer and increases the chances of making a sale."

One way to avoid in-store music entirely is shopping online.

The figures to be released Friday by the Capgemini IMRG index shopping online are supposed to show this gift purchase picked up sharply in October that internet consumers began to buy this Christmas.

Official figures from the Office of national statistics showed that UK retail sales increased 0.5% in October compared to September, ending two months of decline.


View the original article here